Abstracts

Fruit growing is one of the most important branches of agriculture in the Republic of Serbia. It is particularly important for the economic development of certain regions of Serbia. It contributes to solving economic and social problems on family holding s and stimulates the development of other economic activities. Of the total used agricultural land in Serbia, orchards account for 6.05% of the area. Raspberry is a specific fruit species that stands out from other berries in terms of its economic importance and market value. The most common variety in raspberries is Willamette, which is intended for freezing, with over 90% of the share. In 2024 the area under raspberry plantations in Serbia was 18,625 ha, the production volume was 94,026 t, and the average raspberry yield was 5 t/ha and 79.582 t of raspberries were exported, worth 247.3 million euro (SORS, 2025). Of the total exported quantities of raspberries, over 98% were exported as frozen. According to indicators and assessments based on appropriate criteria, raspberry production is economically justified and profitable for producers, providing economic security and sustainability for families for whom it is the main and only source of income. This research examined the state of raspberry production in Serbia, as well as the possibility of improving business and marketing efficiency. Based on statistical and field data, production and technical standards, a calculation procedure was used to analyze the economic effects of raspberry production and marketing, as a basis for the sustainability of family holdings in certain regions of Serbia.

Keywords

Raspberry, Production, Marketing, Economic effects, Sustainability, Family holdings

Acknowledgment

This paper is a result of the research within the "Treaty of realization and financing of scientific research work in 2025 between the Ministry of Science, Technological Development and Innovation of the Republic of Serbia and the Faculty of Agriculture, University of Belgrade", Number 451-03-47/2023-01/200116

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